About Me

I develop analytical solutions on Power BI — from the first conversation with the client to the launched report in production. I have over 5 years of experience with real business data in various formats: sales systems, financial reporting, CRM, ERP, operational data.

I can independently manage a project completely or join as a developer or UX designer. I don't just build charts — I design solutions for specific business tasks and think about how the dashboard will be used daily.

What I Do

Development of Power BI dashboards and reports — from idea to launch
Data modeling, DAX calculations, transformations in Power Query
UX design for BI: mockups in Figma, custom backgrounds, bookmark navigation
Integration with various data sources (databases, CRM, ERP, spreadsheets, API)
Publishing in Power BI Service, setting up automatic refresh
Requirements gathering, metric mapping, technical support after launch

Stack

Power BI, DAX, Power Query, Figma, Power BI Service, SQL

Types of Tasks I Solve

Plan/Fact Analysis — plan-fact with several types of targets simultaneously, closure forecasts, deviations in dynamics

Funnels and Conversions — from lead to sale, winrate, average deal cycle, manager efficiency

Operational Dashboards — monitoring indicators by departments, regions, sites, points

Motivational Tools — KPI and salary calculators, rankings, personal slices for employees

Comparative Analysis — comparison of any entities (regions, managers, sites) by an arbitrary set of metrics

Data Consolidation — merging different sources into a single model: multiple legal entities, different systems, different currencies

Implemented Projects

Sales Department Dashboard · Manufacturing / FMCG — report for the sales department of a company with wide distribution. Two types of plans simultaneously (strategic and operational), month closure forecast, analysis by sales channels, networks, and managers. Allowed replacing the analysis of dozens of Excel files with a single screen.

KPI Network of Sites · Finance / Service — dashboard for monitoring financial indicators of a network of separate points. An unconventional solution: 10+ metrics with built-in sparklines on one screen and a constructor page for comparing any two points in real time.

Motivational Dashboard · Retail — KPI report for the sales team with an embedded reward calculator — the employee sees in real time how a specific improvement in the indicator changes their income.

CRM Sales Analysis · B2B — sales analysis simultaneously for several holding companies. Multicurrency logic, dynamic DAX calendar, funnel and winrate by managers, automatic update via Power BI Service.

Sales Analysis · B2B — dashboard with complex storytelling and unconventional design: original split-screen layout concept, 22 pages, 5 custom visuals, bilingual model.

Collaboration Formats

Turnkey Project — from requirements gathering to launch and support
Developer in Team — implementation according to ready specifications or mockups
UX / Front — design and layout of pages for Power BI

Liudmyla Habidullina

Liudmyla Habidullina